Google Content Network and the AdSense Trojan Horse

Published by Eric Litman on Monday, June 30th, 2008 1:08am

Adam Ostrow at Mashable posted a tip on Twitter tonight to a New York Times report on Google's planned Content Network, in which they'll distribute video and video ads through their installed base of AdSense publishers. This a big deal reflective of how Google's integrated ad capabilities can in a single stroke shift an entire segment of an industry, and a reminder of the power, scale and reach the AdSense network gives them. Online video's in for a big shake-up. Some first impressions and questions: Very cool, very smart, tons of unknowns. What will publishers with their own video content think about this? Will there be an opt-out setting for publishers who still ...